What are the benefits of a marketing partner? Businesses around the nation are competing at their highest level in 2020. The marketing possibilities are endless for budgets of any size. Whether they are using new methods such as Snapchat & Instagram Stories or traditional advertising such as TV Commercials, Billboards, and newspaper ads, are businesses like yours really making profit from this advertising? The answer is yes, with a resounding BUT!
Deciding where to put your advertising budget can be a daunting task. Especially for small to medium-sized businesses where every cent can make or break you. Is your money going to be wasted on Facebook Advertising? Can you afford to put a dent in Google Adwords? These are questions a marketing partner like us can help you answer quickly. You don’t need to search any further.
Qwik Design stays up-to-date on the latest marketing trends. The good news is there’s always a way to take any budget and bring a return! Yes, the more you are able to comfortably invest in your advertising, the better the results (if done correctly). But that doesn’t mean you need to start BIG! The advantage of having all these options is there’s a solution and medium for every business. Some businesses will benefit greatly just by putting a few hundred dollars towards boosted Facebook or Instagram posts. Some businesses will find more success investing their money in print and direct mail. (Yes print lives on!)
There’s a lot of noise out there! It only takes a few seconds scrolling through your Facebook or LinkedIn feed to come across multiple ads shouting for your attention. Have they worked? The successful ones are already popping up in your head as you read this. They made an impression on you. With the right method and targeting you can make that same impression on customers you are hoping to capture!
As your partner, we help you choose the most efficient way to spend your budget. It doesn’t help either of us if your business doesn’t have a successful campaign. If we don’t make you money, why should you continue to work with us?
But how do you know which method is best for you?
There are a lot of factors that go into choosing the right method of advertising for a client. However, these factors are highly dependent on your target audience (those who are most likely to spend with you, for short). Is that audience more likely to be on a specific social channel? Are they online shoppers? Are you targeting someone is a specific area or career path? You wouldn’t believe the power of online marketing and how precise the targeting of your audience can get.
This is why social media is usually the best bet for a small business with small budgets. Using your few hundred dollars, you can at least make sure those who are seeing your ad are the right audience that you have the best chance of getting a response or engagement from.
Another wonderful aspect of digital marketing is the reports you get from the campaigns. You get to see who was interacting with your ad the most, how far they got down the pipeline of coming to your business or making a purchase. You see their gender, age, and other information down to the type of device they were using when they came across your ad. This helps us optimize future ads even further to get the highest success rate for your budget.
But digital should only be a part of your strategic marketing plan!
It should supplement many other ways of reaching your audience. Just think; you receive a direct mail flyer in the mail. You look at it for a good 5 seconds and throw it in the trash. Not what you were looking for at that time. But your mind absorbed the company name and maybe even an offer.
Then your watching television or scrolling through your phone on the couch while you decompress from your day. That same business pops up again on a streaming video ad, your Facebook feed, and maybe even your audio streaming service if you’re listening to music. Now the brand’s reliability has grown stronger in your mind.
You may still not be interested in purchasing what they are selling at that exact moment. But the success comes when you decide to buy. That company’s ads all come back up to mind as the strongest contender for your attention. You’re more likely to visit their store or website first before any one else. The goal is complete and you’re a happy customer!
THIS is why having a marketing partner who knows how to steer your budget and catch your audience is important in 2020. Everything above can be accomplished with the right partner and budget. We’d like to be your partner.
But should you be currently using someone else, or have your eye on them, ask yourself this. “Do they have the ability to cover all the bases you’re going to need in your marketing journey? Are they willing to go the extra mile to insure your success? Do you feel they have the knowledge necessary to decide the correct path for your marketing, or do they seem like a “cookie cutter” agency that’s going to use the same strategy for your business as they did for a business with a completely different audience?”
You work hard to build your business. As a small business ourselves, we know that’s an understatement. Give us a call, shoot us an email any time, and learn very quickly that we treat your business as if it was our own. No wasted time, no wasted money. Just a strategic partner that wants to see you succeed in even the smallest and simplest ways.
